Mailchimp started as an email marketing tool in 2001 and has evolved into a marketing platform. Known for its friendly interface and chimp mascot, it serves millions of small businesses worldwide.
Mailchimp is an all-in-one marketing platform for small businesses. Create email campaigns, landing pages, and marketing automation.
Quick Answer
Mailchimp is a marketing tool. Mailchimp started as an email marketing tool in 2001 and has evolved into a marketing platform. It offers a free tier. Paid plans start at $13/mo.
Overview
Mailchimp Pricing
| Plan | Price | Key Details |
|---|---|---|
| Free | $0 | 500 contacts, 1,000 emails/mo |
| Essentials | $13/mo | 500 contacts, A/B testing |
| Standard | $20/mo | 500 contacts, automations, retargeting |
| Premium | $350/mo | 10,000 contacts, advanced analytics |
Mailchimp's pricing is based on contacts: Free (500 contacts), Essentials ($13/month for 500), Standard ($20), and Premium ($350). Prices increase with list size.
Key Features
Core features include email campaign creation with templates, audience segmentation, and basic automation. Expanded features include landing pages, social posting, postcards, and a simple website builder.
- Email campaigns
- Marketing automation
- Landing pages
- Audience management
- Analytics
- A/B testing
- Transactional email
- Website builder
Pros & Cons
Pros
- Easy to use
- Good free tier
- Nice templates
- Strong automation
Cons
- Gets expensive with list size
- Limited CRM
- Recent price increases
Use Cases
Small businesses use Mailchimp for newsletters, promotional emails, and automated welcome sequences. E-commerce stores send abandoned cart emails. Bloggers grow their audiences with lead magnets.
Our Verdict
Mailchimp remains a solid choice for beginners in email marketing. However, recent pricing changes mean growing businesses should compare alternatives before committing long-term.
Alternatives to Mailchimp
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Kit (formerly ConvertKit) is an email marketing platform built for creators, bloggers, and online businesses, offering visual automations, landing pages, and a commerce feature to sell digital products.
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Klaviyo
Klaviyo is an email and SMS marketing platform purpose-built for e-commerce, leveraging customer data to power personalized campaigns, automated flows, and predictive analytics.
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Constant Contact
Constant Contact is an email marketing platform designed for small businesses, offering easy-to-use email templates, contact management, and basic automation to help SMBs stay in touch with customers.
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Frequently Asked Questions about Mailchimp
Yes, Mailchimp offers a free plan for up to 500 contacts and 1,000 emails/month. It includes basic email campaigns and landing pages.
Mailchimp now charges for unsubscribed and non-subscribed contacts. Many users have migrated to alternatives like ConvertKit or MailerLite due to pricing.
Mailchimp works for basic e-commerce email marketing. For advanced e-commerce features, Klaviyo or Omnisend may be better choices.
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