Choosing between Constant Contact and Mailchimp? Both are popular marketing tools, but they serve different needs. This comparison breaks down the key differences to help you decide.
Comparison
Constant Contact vs Mailchimp
An in-depth comparison of Constant Contact and Mailchimp for 2026. See which marketing tool is right for your team.
Our Pick: Mailchimp
Mailchimp edges ahead with easy to use and good free tier.
Quick Answer
Mailchimp is our pick because mailchimp edges ahead with easy to use and good free tier.. Compare pricing, features, and alternatives below.
Overview
Constant Contact vs Mailchimp: Quick Comparison
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Free Plan | ||
| Starting Price | $12/mo | $13/mo |
| Pricing Model | tiered | tiered |
| Drag-and-drop email editor | ||
| Hundreds of email templates | ||
| Contact list management | ||
| Basic marketing automation | ||
| Event management tools |
Pricing Comparison
Constant Contact Pricing
Starting Price$12/mo
Pricing Modeltiered
Constant Contact starts at $12/month for the Lite plan with 500 contacts. The Standard plan at $35/month adds automation and A/B testing, while Premium at $80/month includes advanced automation and advertising features. Pricing scales with contact count and no free plan is available.
Mailchimp Pricing
Free TierAvailable
Starting Price$13/mo
Pricing Modeltiered
Mailchimp's pricing is based on contacts: Free (500 contacts), Essentials ($13/month for 500), Standard ($20), and Premium ($350). Prices increase with list size.
Feature Breakdown
Constant Contact Features
- Drag-and-drop email editor
- Hundreds of email templates
- Contact list management
- Basic marketing automation
- Event management tools
- Social media posting
Mailchimp Features
- Email campaigns
- Marketing automation
- Landing pages
- Audience management
- Analytics
- A/B testing
Pros & Cons
Constant Contact
Pros
- + Very easy to use for non-technical users
- + Excellent email template library
- + Event management tools are unique
Cons
- - Automation is basic compared to ActiveCampaign or Klaviyo
- - Pricing is not competitive for larger lists
- - No free plan available
Mailchimp
Pros
- + Easy to use
- + Good free tier
- + Nice templates
Cons
- - Gets expensive with list size
- - Limited CRM
- - Recent price increases
Detailed Analysis
When comparing Constant Contact and Mailchimp, several factors stand out. Constant Contact's strengths include Very easy to use for non-technical users and Excellent email template library, making it ideal for teams that prioritize these aspects. On the other hand, Mailchimp shines with Easy to use and Good free tier. In terms of pricing, Constant Contact starts at $12, while Mailchimp also has a free option. Consider your team size and required features when evaluating cost. Feature-wise, both tools cover the essentials for marketing. However, Constant Contact stands out with Drag-and-drop email editor, whereas Mailchimp offers Email campaigns.
Our Verdict
For most teams, we recommend Mailchimp due to its easy to use. However, Constant Contact is the better choice if you need very easy to use for non-technical users. Both tools offer trials, so test them with your actual workflow before deciding.
Explore More
Related Comparisons
Brevo vs Constant Contact
Compare Brevo and Constant Contact features, pricing, and more.
Constant Contact vs Kit
Compare Constant Contact and Kit features, pricing, and more.
Kit vs Mailchimp
Compare Kit and Mailchimp features, pricing, and more.
Klaviyo vs Mailchimp
Compare Klaviyo and Mailchimp features, pricing, and more.
Full Reviews
Marketing
Constant Contact Review
Constant Contact is an email marketing platform designed for small businesses, offering easy-to-use email templates, contact management, and basic automation to help SMBs stay in touch with customers.
Marketing
Mailchimp Review
Mailchimp is an all-in-one marketing platform for small businesses. Create email campaigns, landing pages, and marketing automation.
Constant Contact vs Mailchimp FAQ
It depends on your needs. Constant Contact excels at very easy to use for non-technical users, while Mailchimp is known for easy to use. Consider your specific requirements and budget.
Constant Contact starts at $12/month, while Mailchimp starts at $13/month.
Yes, most marketing tools offer import/export features. Check both platforms' documentation for specific migration guides.
Many marketing tools can integrate via third-party services like Zapier. Check their respective integration directories for native connections.
Both offer various support channels. Constant Contact is known for their documentation, while Mailchimp offers responsive help channels.
Paying for Constant Contact or Mailchimp? StackTidy catches them the moment you're charged — and flags them if your team stops using them.
See what StackTidy can findTrack Both Tools with StackTidy
Using Constant Contact or Mailchimp? Add them to StackTidy to track costs, get renewal alerts, and optimize your SaaS stack.
Start Tracking