Kit (formerly ConvertKit) was founded by Nathan Barry in 2013 specifically for creators who make a living online. Unlike general-purpose email platforms, Kit focuses on the needs of bloggers, podcasters, YouTubers, and course creators. Its tag-based subscriber system and visual automation builder make it easy to send the right message at the right time.
Kit (formerly ConvertKit) is an email marketing platform built for creators, bloggers, and online businesses, offering visual automations, landing pages, and a commerce feature to sell digital products.
Quick Answer
Kit is a marketing tool. Kit (formerly ConvertKit) was founded by Nathan Barry in 2013 specifically for creators who make a living online. It offers a free tier. Paid plans start at $25/mo.
Overview
Kit Pricing
| Plan | Price | Key Details |
|---|---|---|
| Newsletter | $0 | Up to 10,000 subscribers, 1 email sequence |
| Creator | $25/mo | Automations, third-party integrations |
| Creator Pro | $50/mo | Newsletter referral, subscriber scoring |
Kit offers a free plan for up to 10,000 subscribers with basic features. The Creator plan at $25/month adds visual automations and integrations, while Creator Pro at $50/month unlocks subscriber scoring and the newsletter referral system. Pricing scales with subscriber count, and annual billing saves about 15%.
Key Features
Kit uses a tag-based system instead of lists, so each subscriber exists once regardless of how many segments they belong to. The visual automation builder lets you create complex email sequences triggered by actions. Kit Commerce enables creators to sell digital products without needing a separate platform.
- Visual email automation builder
- Subscriber tagging and segmentation
- Landing page and form builder
- Commerce for selling digital products
- Newsletter referral system
- Creator Network for cross-promotion
- A/B testing for subject lines
- Integration with 100+ tools
Pros & Cons
Pros
- Purpose-built for creators and solo entrepreneurs
- Generous free plan with up to 10,000 subscribers
- Visual automation builder is intuitive
- Built-in commerce for digital products
Cons
- Email template design options are limited
- Fewer advanced marketing features than enterprise tools
- Reporting is basic compared to competitors
Use Cases
Kit is the go-to choice for individual creators, authors, coaches, and small online businesses. Bloggers use it to build and monetize their newsletter audience. Course creators leverage Kit Commerce to sell directly to subscribers. Podcasters use it to nurture listener relationships.
Our Verdict
Kit is the best email marketing platform for individual creators and small online businesses. Its simplicity and creator-focused features set it apart. Larger businesses or e-commerce companies needing advanced segmentation and analytics should look at ActiveCampaign or Klaviyo instead.
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Frequently Asked Questions about Kit
Yes, ConvertKit rebranded to Kit in 2024. The product remains the same email marketing platform built for creators, with the same features and pricing. Existing ConvertKit URLs redirect to kit.com.
Yes, Kit offers a free Newsletter plan that supports up to 10,000 subscribers. It includes basic email sending, landing pages, and one email sequence. Paid plans start at $25/month for automations and integrations.
Yes, Kit Commerce lets you sell digital products like ebooks, courses, and memberships directly through your email and landing pages. Kit handles payments and delivery, charging a small transaction fee.
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