Is ConvertKit now called Kit?

Yes, ConvertKit rebranded to Kit in 2024. The product remains the same email marketing platform built for creators, with the same features and pricing. Existing ConvertKit URLs redirect to kit.com.

Is Kit free for up to 10,000 subscribers?

Yes, Kit offers a free Newsletter plan that supports up to 10,000 subscribers. It includes basic email sending, landing pages, and one email sequence. Paid plans start at $25/month for automations and integrations.

Can you sell products with Kit?

Yes, Kit Commerce lets you sell digital products like ebooks, courses, and memberships directly through your email and landing pages. Kit handles payments and delivery, charging a small transaction fee.

Marketing

Kit Pricing 2026: Plans, Costs & Value

A complete breakdown of Kit pricing plans, what each tier includes, and how it compares to alternatives in the Marketing space.

Quick Answer

Kit offers a free tier. Paid plans start at $25/mo, billed monthly.

Pricing Overview

Free Tier

Get started at no cost

Starting Price

$25/mo

base price

Pricing Model

Tiered

Billed monthly

Pricing Details

Kit offers a free plan for up to 10,000 subscribers with basic features. The Creator plan at $25/month adds visual automations and integrations, while Creator Pro at $50/month unlocks subscriber scoring and the newsletter referral system. Pricing scales with subscriber count, and annual billing saves about 15%.

Understanding Kit's Pricing Model

Tiered

Kit uses tiered pricing. Different plan tiers unlock different feature sets and usage limits. Lower tiers are more affordable with basic functionality, while higher tiers include advanced features, priority support, and higher limits. Choose the tier that matches your current needs and upgrade as you grow.

Kit Pricing vs Alternatives

Tool	Starting Price	Free Tier	Pricing Model
Kit	$25/mo	Yes	Tiered
Mailchimp	$13/mo	Yes	Tiered
ActiveCampaign	$15/mo	No	Tiered
Brevo	$9/mo	Yes	Tiered

Is Kit Worth the Price?

When evaluating whether Kit is worth the investment, consider what you get for the price:

Purpose-built for creators and solo entrepreneurs
Generous free plan with up to 10,000 subscribers
Visual automation builder is intuitive
Built-in commerce for digital products

With a free tier available, you can try Kit before committing to a paid plan. This makes it a low-risk option to evaluate.

Kit Pricing FAQ

Kit starts at $25/month. A free tier is also available with limited features.

Yes, Kit offers a free plan that you can use to get started. The free tier typically includes basic features with usage limits. Upgrade to a paid plan to unlock the full feature set.

The cheapest option is the free plan. The lowest paid plan starts at $25/month.

Compared to alternatives like Mailchimp, ActiveCampaign, Brevo, Kit starts at $25/mo. Check the comparison table above to see how pricing stacks up across all options.