Choosing between Brevo and Mailchimp? Both are popular marketing tools, but they serve different needs. This comparison breaks down the key differences to help you decide.
Comparison
Brevo vs Mailchimp
An in-depth comparison of Brevo and Mailchimp for 2026. See which marketing tool is right for your team.
Quick Answer
Both tools are strong options in the marketing category. Compare pricing, features, and alternatives below.
Overview
Brevo vs Mailchimp: Quick Comparison
| Feature | Brevo | Mailchimp |
|---|---|---|
| Free Plan | ||
| Starting Price | $9/mo | $13/mo |
| Pricing Model | tiered | tiered |
| Email marketing with drag-and-drop editor | ||
| SMS and WhatsApp campaigns | ||
| Marketing automation workflows | ||
| Built-in CRM | ||
| Transactional email API |
Pricing Comparison
Brevo Pricing
Free TierAvailable
Starting Price$9/mo
Pricing Modeltiered
Brevo uniquely prices by email volume, not contacts. The free plan allows 300 emails per day with unlimited contacts. Starter at $9/month removes the daily limit, and Business at $18/month adds marketing automation. All plans include the CRM, and transactional emails are included.
Mailchimp Pricing
Free TierAvailable
Starting Price$13/mo
Pricing Modeltiered
Mailchimp's pricing is based on contacts: Free (500 contacts), Essentials ($13/month for 500), Standard ($20), and Premium ($350). Prices increase with list size.
Feature Breakdown
Brevo Features
- Email marketing with drag-and-drop editor
- SMS and WhatsApp campaigns
- Marketing automation workflows
- Built-in CRM
- Transactional email API
- Landing page builder
Mailchimp Features
- Email campaigns
- Marketing automation
- Landing pages
- Audience management
- Analytics
- A/B testing
Pros & Cons
Brevo
Pros
- + Unlimited contacts on all plans including free
- + Excellent value for multi-channel marketing
- + Strong transactional email API
Cons
- - Free plan limited to 300 emails per day
- - Automation builder is less intuitive than ActiveCampaign
- - Email templates could be more modern
Mailchimp
Pros
- + Easy to use
- + Good free tier
- + Nice templates
Cons
- - Gets expensive with list size
- - Limited CRM
- - Recent price increases
Detailed Analysis
When comparing Brevo and Mailchimp, several factors stand out. Brevo's strengths include Unlimited contacts on all plans including free and Excellent value for multi-channel marketing, making it ideal for teams that prioritize these aspects. On the other hand, Mailchimp shines with Easy to use and Good free tier. In terms of pricing, Brevo offers a free tier, while Mailchimp also has a free option. Consider your team size and required features when evaluating cost. Feature-wise, both tools cover the essentials for marketing. However, Brevo stands out with Email marketing with drag-and-drop editor, whereas Mailchimp offers Email campaigns.
Our Verdict
Both Brevo and Mailchimp are excellent marketing tools. Your choice should depend on your specific workflow, team size, and budget. We recommend trying both free trials before committing.
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Full Reviews
Marketing
Brevo Review
Brevo (formerly Sendinblue) is an affordable all-in-one marketing platform combining email, SMS, WhatsApp, chat, and CRM to help businesses build customer relationships across multiple channels.
Marketing
Mailchimp Review
Mailchimp is an all-in-one marketing platform for small businesses. Create email campaigns, landing pages, and marketing automation.
Brevo vs Mailchimp FAQ
It depends on your needs. Brevo excels at unlimited contacts on all plans including free, while Mailchimp is known for easy to use. Consider your specific requirements and budget.
Brevo starts at $9/month, while Mailchimp starts at $13/month.
Yes, most marketing tools offer import/export features. Check both platforms' documentation for specific migration guides.
Many marketing tools can integrate via third-party services like Zapier. Check their respective integration directories for native connections.
Both offer various support channels. Brevo is known for their documentation, while Mailchimp offers responsive help channels.
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