Choosing between ActiveCampaign and Brevo? Both are popular marketing tools, but they serve different needs. This comparison breaks down the key differences to help you decide.
Comparison
ActiveCampaign vs Brevo
An in-depth comparison of ActiveCampaign and Brevo for 2026. See which marketing tool is right for your team.
Quick Answer
Both tools are strong options in the marketing category. Compare pricing, features, and alternatives below.
Overview
ActiveCampaign vs Brevo: Quick Comparison
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Free Plan | ||
| Starting Price | $15/mo | $9/mo |
| Pricing Model | tiered | tiered |
| Advanced marketing automation | ||
| Email marketing with dynamic content | ||
| Built-in CRM and sales automation | ||
| Machine learning-powered send times | ||
| Site and event tracking |
Pricing Comparison
ActiveCampaign Pricing
Starting Price$15/mo
Pricing Modeltiered
ActiveCampaign pricing starts at $15/month for the Starter plan (1,000 contacts) and scales with contact count. The Plus plan at $49/month is the sweet spot, adding the CRM, landing pages, and advanced automation. Annual billing saves approximately 20% across all tiers.
Brevo Pricing
Free TierAvailable
Starting Price$9/mo
Pricing Modeltiered
Brevo uniquely prices by email volume, not contacts. The free plan allows 300 emails per day with unlimited contacts. Starter at $9/month removes the daily limit, and Business at $18/month adds marketing automation. All plans include the CRM, and transactional emails are included.
Feature Breakdown
ActiveCampaign Features
- Advanced marketing automation
- Email marketing with dynamic content
- Built-in CRM and sales automation
- Machine learning-powered send times
- Site and event tracking
- SMS marketing
Brevo Features
- Email marketing with drag-and-drop editor
- SMS and WhatsApp campaigns
- Marketing automation workflows
- Built-in CRM
- Transactional email API
- Landing page builder
Pros & Cons
ActiveCampaign
Pros
- + Best-in-class marketing automation builder
- + CRM included for sales and marketing alignment
- + Machine learning optimizes send times
Cons
- - No free plan available
- - Learning curve for advanced automation
- - CRM is basic compared to dedicated CRM tools
Brevo
Pros
- + Unlimited contacts on all plans including free
- + Excellent value for multi-channel marketing
- + Strong transactional email API
Cons
- - Free plan limited to 300 emails per day
- - Automation builder is less intuitive than ActiveCampaign
- - Email templates could be more modern
Detailed Analysis
When comparing ActiveCampaign and Brevo, several factors stand out. ActiveCampaign's strengths include Best-in-class marketing automation builder and CRM included for sales and marketing alignment, making it ideal for teams that prioritize these aspects. On the other hand, Brevo shines with Unlimited contacts on all plans including free and Excellent value for multi-channel marketing. In terms of pricing, ActiveCampaign starts at $15, while Brevo also has a free option. Consider your team size and required features when evaluating cost. Feature-wise, both tools cover the essentials for marketing. However, ActiveCampaign stands out with Advanced marketing automation, whereas Brevo offers Email marketing with drag-and-drop editor.
Our Verdict
Both ActiveCampaign and Brevo are excellent marketing tools. Your choice should depend on your specific workflow, team size, and budget. We recommend trying both free trials before committing.
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Full Reviews
Marketing
ActiveCampaign Review
ActiveCampaign is an email marketing and automation platform that combines email, marketing automation, CRM, and machine learning to deliver personalized customer experiences at scale.
Marketing
Brevo Review
Brevo (formerly Sendinblue) is an affordable all-in-one marketing platform combining email, SMS, WhatsApp, chat, and CRM to help businesses build customer relationships across multiple channels.
ActiveCampaign vs Brevo FAQ
It depends on your needs. ActiveCampaign excels at best-in-class marketing automation builder, while Brevo is known for unlimited contacts on all plans including free. Consider your specific requirements and budget.
Brevo starts at $9/month, while ActiveCampaign starts at $15/month.
Yes, most marketing tools offer import/export features. Check both platforms' documentation for specific migration guides.
Many marketing tools can integrate via third-party services like Zapier. Check their respective integration directories for native connections.
Both offer various support channels. ActiveCampaign is known for their documentation, while Brevo offers responsive help channels.
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