Choosing between Brevo and Klaviyo? Both are popular marketing tools, but they serve different needs. This comparison breaks down the key differences to help you decide.
Comparison
Brevo vs Klaviyo
An in-depth comparison of Brevo and Klaviyo for 2026. See which marketing tool is right for your team.
Quick Answer
Both tools are strong options in the marketing category. Compare pricing, features, and alternatives below.
Overview
Brevo vs Klaviyo: Quick Comparison
| Feature | Brevo | Klaviyo |
|---|---|---|
| Free Plan | ||
| Starting Price | $9/mo | $20/mo |
| Pricing Model | tiered | tiered |
| Email marketing with drag-and-drop editor | ||
| SMS and WhatsApp campaigns | ||
| Marketing automation workflows | ||
| Built-in CRM | ||
| Transactional email API |
Pricing Comparison
Brevo Pricing
Free TierAvailable
Starting Price$9/mo
Pricing Modeltiered
Brevo uniquely prices by email volume, not contacts. The free plan allows 300 emails per day with unlimited contacts. Starter at $9/month removes the daily limit, and Business at $18/month adds marketing automation. All plans include the CRM, and transactional emails are included.
Klaviyo Pricing
Free TierAvailable
Starting Price$20/mo
Pricing Modeltiered
Klaviyo offers a free tier for up to 250 contacts. Email-only plans start at $20/month for up to 500 contacts and scale with list size. Adding SMS starts at an additional $15/month. Pricing is transparent and usage-based with no annual contracts required.
Feature Breakdown
Brevo Features
- Email marketing with drag-and-drop editor
- SMS and WhatsApp campaigns
- Marketing automation workflows
- Built-in CRM
- Transactional email API
- Landing page builder
Klaviyo Features
- Deep Shopify and e-commerce integrations
- Pre-built automated flows
- Predictive analytics and CLV
- Email and SMS in one platform
- Dynamic product recommendations
- Advanced segmentation
Pros & Cons
Brevo
Pros
- + Unlimited contacts on all plans including free
- + Excellent value for multi-channel marketing
- + Strong transactional email API
Cons
- - Free plan limited to 300 emails per day
- - Automation builder is less intuitive than ActiveCampaign
- - Email templates could be more modern
Klaviyo
Pros
- + Best-in-class Shopify integration
- + Predictive analytics including customer lifetime value
- + Pre-built flows save setup time
Cons
- - Pricing scales steeply with contact list size
- - Primarily designed for e-commerce, limited for other use cases
- - Can be complex to configure for beginners
Detailed Analysis
When comparing Brevo and Klaviyo, several factors stand out. Brevo's strengths include Unlimited contacts on all plans including free and Excellent value for multi-channel marketing, making it ideal for teams that prioritize these aspects. On the other hand, Klaviyo shines with Best-in-class Shopify integration and Predictive analytics including customer lifetime value. In terms of pricing, Brevo offers a free tier, while Klaviyo also has a free option. Consider your team size and required features when evaluating cost. Feature-wise, both tools cover the essentials for marketing. However, Brevo stands out with Email marketing with drag-and-drop editor, whereas Klaviyo offers Deep Shopify and e-commerce integrations.
Our Verdict
Both Brevo and Klaviyo are excellent marketing tools. Your choice should depend on your specific workflow, team size, and budget. We recommend trying both free trials before committing.
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Full Reviews
Marketing
Brevo Review
Brevo (formerly Sendinblue) is an affordable all-in-one marketing platform combining email, SMS, WhatsApp, chat, and CRM to help businesses build customer relationships across multiple channels.
Marketing
Klaviyo Review
Klaviyo is an email and SMS marketing platform purpose-built for e-commerce, leveraging customer data to power personalized campaigns, automated flows, and predictive analytics.
Brevo vs Klaviyo FAQ
It depends on your needs. Brevo excels at unlimited contacts on all plans including free, while Klaviyo is known for best-in-class shopify integration. Consider your specific requirements and budget.
Brevo starts at $9/month, while Klaviyo starts at $20/month.
Yes, most marketing tools offer import/export features. Check both platforms' documentation for specific migration guides.
Many marketing tools can integrate via third-party services like Zapier. Check their respective integration directories for native connections.
Both offer various support channels. Brevo is known for their documentation, while Klaviyo offers responsive help channels.
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