Migration Guide

HubSpot to Salesforce

Step-by-step guide to migrate from HubSpot to Salesforce in 2026. Everything you need for a smooth switch.

Hard difficultyPT8H6 steps

Quick Answer

How to migrate from HubSpot to Salesforce: Hard difficulty, PT8H, 6 steps. Migrating from HubSpot to Salesforce is a significant transition in the crm space.

Overview

Migrating from HubSpot to Salesforce is a significant transition in the crm space. This guide covers every step of the process, from exporting your HubSpot data to getting your team fully productive in Salesforce. Whether you're switching for better features, pricing, or team fit, a well-planned migration minimizes disruption.

Before You Start

Before starting your migration, audit your HubSpot usage thoroughly. Document active projects, key integrations, custom configurations, and team workflows. Clean up unused data to keep your Salesforce workspace organized from day one. Notify your team at least a week in advance and designate migration leads for each department.

How to Migrate from HubSpot to Salesforce

1

Export data from HubSpot

PT30M

Use HubSpot's built-in export tools to download your data. Most platforms offer CSV, JSON, or API-based export options.

2

Set up your Salesforce account

PT30M

Create your Salesforce workspace, configure settings, and set up the organizational structure to mirror your current setup.

3

Map features and data fields

PT30M

Review how HubSpot concepts translate to Salesforce. Document the mapping for custom fields, statuses, and workflows.

4

Import data into Salesforce

PT45M

Use Salesforce's import tools, CSV upload, or a third-party migration service to bring your data from HubSpot.

5

Recreate automations and integrations

PT45M

Review your HubSpot automations, integrations, and custom workflows. Rebuild them using Salesforce's native automation features.

6

Verify data and train your team

PT30M

Check that all critical data transferred correctly. Provide training sessions and documentation to help your team adjust to Salesforce.

Feature Mapping: HubSpot vs Salesforce

FeatureHubSpotSalesforce
ContactsHubSpot ContactsSalesforce Contacts
DealsHubSpot DealsSalesforce Deals
AutomationsHubSpot AutomationsSalesforce Automations
ReportsHubSpot ReportsSalesforce Reports
Email IntegrationHubSpot Email IntegrationSalesforce Email Integration

Data Transfer Checklist

Transfers successfully

  • Contacts and companies
  • Deals/opportunities
  • Activities and notes
  • Custom fields (via CSV)
  • Email history

Needs manual work

  • Custom code and scripts
  • Complex automations
  • Third-party app data
  • Report configurations

After Migration

After migrating, keep HubSpot accessible for at least 30 days as a reference. Monitor team adoption and gather feedback on the Salesforce experience. Set up a dedicated help channel for migration questions. Track key productivity metrics to ensure the switch is successful.

Our Verdict

The migration from HubSpot to Salesforce is complex but worthwhile with professional guidance. The biggest factor in a successful switch is thorough preparation and giving your team adequate time to adjust to the new platform.

HubSpot to Salesforce Migration FAQ

A typical migration takes 1-2 days for the technical setup. Larger organizations with extensive data may need additional time. We recommend a 1-2 week transition period for full team adoption.
Most core data can be transferred using export/import tools. However, some platform-specific features like custom automations and plugin data may need to be manually recreated in Salesforce.
Yes, we recommend running both tools in parallel for 1-2 weeks. This gives your team time to adjust and ensures nothing is missed during the transition.
Both are strong options in the crm space. Salesforce may offer different strengths depending on your team's needs. We recommend evaluating your specific requirements and taking advantage of any free trial before committing.

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