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Native Integration

CRM

HubSpot + Salesforce Integration Guide

The HubSpot-Salesforce integration connects two key tools in the CRM workflow. By linking HubSpot with Salesforce through the native connector, teams eliminate manual data entry and keep both platforms in sync. This guide covers setup, features, and best practices for getting the most out of the connection.

How to Connect HubSpot with Salesforce

  1. 1

    Open HubSpot settings and navigate to the Integrations page

  2. 2

    Find Salesforce in the available integrations list and click Connect

  3. 3

    Authenticate with your Salesforce account credentials

  4. 4

    Configure which data and events to sync between the tools

  5. 5

    Test the connection by triggering a sample event

What You Can Do with HubSpot + Salesforce

Sync contacts and companies between HubSpot and Salesforce
Share deal pipeline data across both platforms
Unified activity timeline for customer interactions
Trigger Salesforce actions from HubSpot events
Bidirectional field mapping for custom properties

Use Cases

Teams in CRM use the HubSpot-Salesforce integration to streamline daily operations. Common workflows include syncing project updates, automating status changes, and centralizing notifications. The integration reduces context switching between HubSpot and Salesforce, saving teams hours each week.

Limitations

  • Some advanced features may require paid plans on HubSpot or Salesforce
  • Sync delays of a few minutes are possible during peak usage
  • Custom field mapping may be limited compared to API-based integrations

HubSpot + Salesforce Integration FAQ

The native integration is available on most plans. Some advanced sync features may require premium tiers on either HubSpot or Salesforce. Check both platforms' pricing pages for details.
Most teams complete the setup in under 10 minutes. The native connection involves authenticating both accounts, configuring sync settings, and running a quick test.
Bidirectional sync depends on the integration method. The native connection supports two-way data flow for core objects, though some fields may only sync in one direction.

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