Drift pioneered the conversational marketing category when it launched in 2015, challenging the traditional web form model with real-time chat and AI chatbots. Now part of Salesloft after a 2024 acquisition, Drift focuses on helping B2B companies engage high-intent website visitors and convert them into sales meetings without the friction of forms and email follow-ups.
Drift (now part of Salesloft) is a conversational marketing and sales platform that uses AI chatbots, live chat, and personalized messaging to convert website visitors into pipeline faster.
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Quick Answer
Drift is a customer support tool. Drift pioneered the conversational marketing category when it launched in 2015, challenging the traditional web form model with real-time chat and AI chatbots. Paid plans start at $2500/mo.
Overview
Drift Pricing
| Plan | Price | Key Details |
|---|---|---|
| Advanced | Custom | AI chatbots, live chat, routing |
| Premier | Custom | A/B testing, flex routing, audiences |
| Enterprise | Custom | Custom AI models, dedicated CSM |
Drift uses custom pricing based on website traffic, features, and number of seats. Plans typically start around $2,500/month, making it a significant investment targeting mid-market and enterprise B2B companies. Pricing is not published publicly, and a sales conversation is required to get a quote.
Key Features
Drift's AI chatbots can greet visitors, qualify their intent, answer questions, and book sales meetings autonomously. Account-based targeting personalizes the chat experience for visitors from target accounts. Conversational landing pages replace traditional forms. Video messaging adds a personal touch to outreach.
- AI-powered chatbots
- Live chat for sales and support
- Conversational landing pages
- Meeting scheduling via chat
- Account-based targeting
- Intent data and visitor intelligence
- Video messaging
- Integration with CRM and marketing tools
Pros & Cons
Pros
- Pioneered conversational marketing category
- AI chatbots can qualify and book meetings autonomously
- Account-based targeting for high-value visitors
- Deep integration with Salesloft sales engagement
Cons
- Very expensive, targeting mid-market and enterprise
- Requires significant setup and tuning for AI bots
- Now part of Salesloft, which may limit standalone flexibility
Use Cases
Drift is designed for B2B companies with sales teams that depend on inbound pipeline from their website. SaaS companies use it to convert free trial visitors into sales conversations. Enterprise technology companies target named accounts with personalized chat experiences. Marketing teams use it to accelerate lead-to-meeting conversion.
Our Verdict
Drift is the premier conversational marketing platform for B2B companies willing to invest in accelerating their pipeline. Its AI capabilities are impressive, but the price tag limits it to mid-market and enterprise buyers. Smaller companies should consider Intercom or HubSpot's chat tools for more accessible conversational marketing.
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Frequently Asked Questions about Drift
Yes, Salesloft acquired Drift in 2024. Drift's conversational marketing and AI chatbot capabilities are now integrated into the Salesloft platform. Existing Drift features remain available, and the combined platform offers a unified buyer engagement experience from first touch to close.
Drift does not publish pricing publicly. Plans are custom-quoted and typically start around $2,500/month for smaller implementations. Enterprise deals can exceed $10,000/month. Drift primarily targets mid-market and enterprise B2B companies.
Yes, Drift's AI chatbots go beyond traditional rule-based chatbots. They can understand natural language, qualify leads, book meetings, and route conversations to the right team member. The AI learns from past interactions to improve over time.
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